New Spots, Including Ones With Howie and Teri, to Break Week of Nov. 6. RadioShack Corporation (NYSE: RSH - news) announced today that popular actor Jonathan Lipnicki has joined Howie Long and Teri Hatcher as the company's newest and youngest television spokesperson. Lipnicki is featured in two holiday broadcast spots set to begin airing nationwide this week. RadioShack's current duo of Long and Hatcher also star in four new spots touting giftable products and services. The spots with 10-year-old Lipnicki mark the first time RadioShack's award-winning in-house advertising agency, Circle R Group, has utilized youthful celebrities in ads that speak to both parents and children. In the "Toy Lab" spot, Lipnicki portrays a toy tester whose job is to determine if specific toys will be suitable as holiday gifts for kids. The radio- controlled (RC) car spot features Lipnicki as a commentator discussing the variety of RC cars featured at RadioShack.

"When you think of child actors of today, Jonathan immediately comes right to mind," said Jim McDonald, senior vice president of marketing and advertising for RadioShack. "With his success last year in the holiday family movie Stuart Little, Jonathan was a natural fit for our 2000 holiday campaign. In these new TV iterations, we talk directly to kids and their parents about RadioShack as a great destination for buying holiday gifts."

The two Lipnicki spots will air in national broadcast rotations, as well as on networks geared toward kids, such as Nickelodeon and Fox Kids, during November and December. Lipnicki also will be featured in the holiday print campaign, including being a part of RadioShack's December newspaper insert that goes into the Sunday edition of newspapers across the country.

Not forgetting adults and their holiday wish lists, Circle R Group created four spots featuring the witty banter of Howie Long and Teri Hatcher. In these new spots, Howie and Teri demonstrate several cool products and showcase RadioShack as the place for holiday gift shopping. McDonald said these new spots, which are also set to break the week of Nov. 6, should get people more attuned to shopping at RadioShack during the holidays.

"The new Teri and Howie spots will get consumers thinking about RadioShack as a destination for cool gifts, including several hot new gadgets and gizmos, plus three new toys from Jim Carrey's new movie The Grinch that will be available only at RadioShack," McDonald said. "RadioShack offers many products you can't find at other retailers. The ads that Circle R Group has created are designed to migrate people to thinking of RadioShack as the perfect destination for all their holiday shopping." The Circle R Group is responsible for all the creative, copywriting and production of RadioShack's broadcast, print and radio advertising. The agency is housed at the company's headquarters in Fort Worth.